A practice rooted in clarity.
Marketing Strategist · Account Manager · Teaching Assistant · PhD researcher in AI for marketing.
Marketing with intention.
I'm Marina Mikhael — a Marketing Strategist with a quiet conviction: that considered strategy, more than louder output, is what builds brands worth knowing.
My professional path combines marketing knowledge, practical business experience, and a strong understanding of customer behavior.
I worked as an Account Manager at a marketing company, managing projects and supporting businesses with their marketing needs. I also have experience in tourism and hospitality, which strengthened my understanding of customer journeys, service, and business communication.
Teaching Assistant – Business & Marketing
Taught and supported students in Business and Marketing-related subjects, combining academic knowledge with practical marketing experience.
Today, my approach begins with the business itself. I study the offer, the audience, the competitive landscape, and the goals before recommending a piece of content or marketing action.
The result is marketing with intention: clearer positioning, more confident communication, and practical steps a business can actually take — not just more posts, but a presence that supports real business goals.
Why Work With Me
Marketing works best when strategy comes first. My practice pairs business understanding, careful planning, and continuous study of the craft — including how emerging AI tools can quietly improve the work.
Strategy Before Content
I start by understanding the business, audience, and competitive environment before creating content or recommending marketing actions.
Business-Focused Thinking
I look at marketing from a business perspective and connect marketing activities to clear business goals.
Personalized Solutions
Every business has different challenges, audiences, and opportunities, so recommendations are built around the specific needs of each business.
Practical Marketing Experience
My professional and academic background combines marketing knowledge with practical experience across different business environments, allowing me to understand both business goals and customer needs.
Continuous Development
I continuously develop my knowledge in marketing, digital tools, and Artificial Intelligence to keep my approach practical, relevant, and adaptable.
Education & Professional Background
Professional Experience
- Account Manager I worked as an Account Manager at a marketing company, managing projects and supporting businesses with their marketing needs.
- Teaching Assistant – Business & Marketing Taught and supported students in Business and Marketing-related subjects, combining academic knowledge with practical marketing experience.
- Tourism & Hospitality Experience Previous professional experience supporting understanding of customer journeys, service, and business communication.
Education
- Master's Degree Cloud Computing as a Marketing Tool in Tourism Industry
- Current PhD Research Towards The Employment of AI in Tourism Marketing Strategies: The Case of Egypt
An academic and professional path that bridges marketing, business communication, and emerging technology — a practical, cross-industry lens on modern brand-building.
AI & The Future of Marketing
My current PhD research focuses on the employment of Artificial Intelligence in tourism marketing strategies.
Alongside my research, I continuously explore practical AI tools and emerging technologies to understand how they can support better marketing decisions, improve workflows, and create new opportunities for businesses.
Researching the future of marketing — while building the present, with care.
Ready to begin?
If my approach resonates with the brand you're building, I'd love to hear about it.